Mazda – The Car Manufacturer

Mazda, the Japan based car manufacturer, now boasts of the greatest car in the world – the Mazda 2. This particular model also won the prestigious World Car of the Year title for the year 2008. So where is this Mazda Corp located? What is it into? Let’s find out!

Mazda Motor Corporation is a Japanese auto-manufacturer based in Hiroshima, Japan. What started as a machine tool manufacturing company turned into vehicle manufacturer with the introduction of Mazda-GO in 1931. It is a pioneer in the development of the rotary engine and its vehicles are famed for their power and light weight. The R100 and the famed RX series made Mazda very successful in the North American market in the 70s.

Lay backs
But the 1973 oil crisis affected its sales very badly because of the high fuel consumption of the rotary engines as opposed to piston engines. Then, Mazda entered into a partnership with Ford Motor Company. Now, everyone remembers the Explorer model from Ford that was the best selling sports utility vehicle in the United States. Well, Mazda helped Ford develop it. And then there was Mazda Roadster, the car credited to have not just revived the interest in small racing cars but also emboldened other manufacturers.

And how did this Mazda 2 come about? Ford approached Mazda to prepare a B-segment small car. That led to the development of Mazda Demio. The third generation Demio is the one that has bagged the World Car of the Year title. It just goes to show that this lightweight car can pack a heavyweight punch on the global stage.
Hope this car maker with its “emotion in motion” has some more tricks up its sleeve!

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